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How to Repurpose Your B2C Content into B2B Content

B2B and B2C are different marketing terms, while B2B is strictly for business purposes, B2C is consumer purposes. Each of these can be used within your marketing content to build yourself a strong and successful business. In this article, we are going to be informing you about some ways that you can repurpose your B2C content into B2B content.

So, to learn more, continue reading.


What are the differences between B2B and B2C? It is crucial that you understand the differences between B2B and B2C, read below:


B2B stands for Business to Business. B2B content should be informative and explain all the pros and cons of that associated topic. This content is there to help improve your business as a client. Notable examples of B2B content are podcasts, case studies, and videos.


B2C stands for Business to Customer/Consumer. There are different platforms that you can use to create top-quality B2C content. One of the most noticeable B2C platforms of the modern-day is TikTok. B2C content opens the perfect opportunity for businesses who specialise in B2C to apply their services to their target audience.

Now, you may have some questions about turning your B2B content into B2C content. Luckily, at 13 Creative, we are experts in both fields of marketing, so we are going to provide you with some of our top tips to help you familiarise yourself with this topic.

Although these two types of marketing are different, there are ways that you can repurpose your content. Businesses decide to repurpose content frequently, from strict deadlines to tight budgets, there is a variety of reasons, but repurposing certain content can be beneficial for your business. Not all content can be repurposed, but it is great to be aware that this is an opportunity.

Now, there is a very fine line between formal and informal, so you want to make sure that you thoroughly read and check your content before crossing them over. For B2B content, it is strictly formal so avoid using informal talk such as cheesy puns and tongue-in-cheek humour, that is best left to the B2C content.

You also want to be aware of trends or missing important dates. If you are repurposing content, update it to make sure it is still relevant to avoid any embarrassing mistakes. 

These are just some of the key tips to keep in mind during your B2B and B2C content marketing.

If you are still unsure about this topic or require some professional work, why not give us a call? We are a professional creative agency based in the heart of the Northwest. We are a team of driven and passionate individuals who are dedicated to our craft.

For more information about our creative agency , visit our website. 

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