We partnered with EGG (Engage, Grow, Go), a Stockport-based charity that supports people affected by homelessness, to share the inspirational journey of Arun. From being homeless to finding stable employment, Arun’s story reflects the impact of EGG’s holistic support. They provide more than just housing, offering mental health services, employment opportunities and long-term guidance to help people rebuild their lives.

 

Arun had previously travelled the world teaching yoga, but when lockdown hit, everything changed. He could no longer work or travel, and his life took a difficult turn. It was during this time that he met a member of EGG, and with their help, he began to move forward.

 

We chose Arun’s story for its emotional depth and its ability to highlight hidden homelessness, which is often overlooked. At 13creative, we worked closely with EGG to bring his journey to life through a story-led Christmas campaign. Our team created a warm, personal visual style and produced digital content including social media assets and a short animation.

 

Working with EGG, we ensured the tone was sensitive and respectful. One of the key challenges was balancing emotional storytelling with a clear call to action. We focused on creating connections first, then encouraged donations through clear and compassionate messaging.

 

The campaign was shared across YouTube, LinkedIn, Instagram and TikTok. We were proud to see Arun’s story featured on ITV News, further highlighting the impact of community support.

 

This was a meaningful project for our team. It allowed us to use creativity to support a cause we care about and tell a story that truly matters. We are grateful to EGG for trusting us with this campaign and proud to have played a part in sharing such an important message.