On the back of the success of the first part of the ‘Learn today, for tomorrow’ campaign, we got our creative juices flowing, getting our teeth into the second phase.
During the creative for stage one, we put a strategy in place to deliver the whole campaign in 3 stages, an evolution to the final piece… more on this later!
Always keeping in mind, the overarching theme of the campaign being to showcase the Arduino Education products, along with the impact and learning outcomes of using these educational tools, we take this hands-on learning and glance into the futures of these young adults.
13c ran a ‘socially-distanced’ photoshoot, working with each model against a carefully well-thought out shoot list. Creatively developing the model shots by integrating illustration and imagery, to capture the limitless potential and possibilities students have by using Arduino Education’s STEAM kits. The end result delivered, showcasing the learning from a concept to real-life, aspirational outcomes.
To unify this stage of the campaign, 13c created multiple assets including a campaign calendar, case studies, trade partner play book, social posts, landing page for campaign launch, animated GIFs, web and email banners.
13c will be taking this campaign to the next level, as we move towards the final stage of the project. Watch this space.