Arduino® Education Reconnect Campaign

THE BRIEF

Arduino® Education is an open-source electronics platform based on easy-to-use hardware and software. Over the years, Arduino® has been the brain of thousands of projects, from everyday objects, to complex scientific devices. In recent times, they have come to focus on STEAM education, introducing students to concepts and tools used professionally in companies around the world.

Arduino Education approached 13creative for marketing support with a new campaign, as with the current climate, they wanted to make learning more accessible at school and at home. Initially, we were briefed to create a concept to help promote Arduino Education, but once we presented our thoughts and ideas, we were then asked to create more product focused designs for each of their 9 products within the education offering, in addition to the over-arching creative.

Although they already had a large following, they wanted to shift the focus to Arduino Education. We provided the brand with a fresher look by creating a series of dynamic posters, social posts, web banners, social media hints and tips, trade partner playbook and animated GIFs.

With already having a lovely distinct brand look, 13creative accentuated on this to keep Arduino and Arduino Education brand unified.

Once we had the new look and marketing strategies in place,  with the focus placed on the trade partner’s sales experience, this also enhanced and improved the end-user customers’ experience as well.

SERVICES

  • Strategy/planning
  • Brand lead consultant
  • Art direction
  • Design and artwork
  • Asset management
  • Photography