Video Campaigns Video Campaigns
Arduino, a prominent player in the education technology sector, sought to boost awareness and interest among teachers and educational providers during the holiday season and ‘back to school’ period.
The challenge was to effectively communicate the value of Arduino products in making STEAM (Science, Technology, Engineering, Arts, and Mathematics) learning more engaging and impactful. The videos were to be used across social media and email campaigns, so had to quickly showcase the benefits and practical application of the products in real-life scenarios.
Highlighting the practical applications of Arduino products, we aimed to inspire educators to invest in these tools, emphasizing their ability to enhance STEAM learning experiences. The result was a targeted and persuasive video campaign designed to capture the attention of teachers and educational providers during key seasons, ultimately promoting the adoption of Arduino products in educational settings.