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Makeblock

mBot2 Campaign mBot2 Campaign

makeblock education logo

Project Overview

Dedicated to making coding and robotics accessible to kids, Makeblock sought to create a captivating brand presence for their new product – mBot2. 

Skillsets

  • Graphic Design
  • Branding
  • Product Photography
  • Videography

The Challenge

Recognising the significance of a new product launch, we needed craft a comprehensive visual strategy that would resonate with young learners, educators, and parents alike. In order to achieve this, we took the time to understand the preferences and trends within the educational landscape, ensuring our visual strategy not only captivated the target audience but also aligned seamlessly with the evolving needs of the education sector.

Our Approach

Through meticulous branding, we crafted a cohesive design language that communicated the premium quality and reusable nature of the masks, aligning with Globus' commitment to sustainability. Simultaneously, we conceptualised and produced impactful videos that showcased the product's features and emphasised its UK manufacturing origin, establishing a connection with consumers through a narrative of quality and responsibility.

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