Ralawise Autumn/Winter 2021

THE BRIEF

Following the release of two previous brochures, 13creative worked with Ralawise to deliver the final edition of the set of three 2021 brochures – The Autumn/Winter 2021 catalogue.

At the beginning of the year, 13creative proposed moving away from the annual directory and breaking it up into three target-focused look books, distributed throughout the year, providing more opportunities to market.

This final look book wraps up the 2021 brochures with a season-specific new styles guide, packed full of Ralawise’s newest styles and favourites to take its customers through the remainder of the year. Focusing on the colder seasons ahead, the brochure focused the first sections dedicated to autumnal outerwear and winter accessories; which jackets to wear for each occasion; partnering up your brand with high-street brand-led products such as Nike and Stanley Workwear to name but a few.

In addition to the traditional printed brochure, 13c designed and supplied a fully interactive brochure. The interactive brochure comes packed with image galleries and catwalk videos, AND in an INDUSTRY first, customers can now have their own pricing within the brochures, linking each product through to their own website; a customer journey to be enjoyed – from the search to purchase, at the click of a button.

SERVICES

  • Strategy/planning
  • Design and artwork
  • Art Direction
  • Asset Management
  • HTML Build