Brand Guidelines Brand Guidelines
Ralawise, a global supplier and distributor of apparel, embarked on a rebranding journey to position themselves as Approachable, Supportive, and Innovative.
- Marketing Strategy
- Graphic Design
The challenge was not only to refresh their brand but also to update their website and brand guidelines. We infused bright colours, modern typography, and an overall contemporary aesthetic to breathe new life into Ralawise, fostering an image that resonates with their values and appeals to their diverse clientele in the print, embroidery, and decoration sectors.
The brand guidelines became a comprehensive roadmap, ensuring consistency across all touchpoints. From the logo's refreshed look to the dynamic use of colour in marketing collateral, the guidelines aimed to create a cohesive and memorable brand experience. Simultaneously, the website underwent a transformation, reflecting the new brand identity and providing an intuitive and user-friendly platform for Ralawise's diverse customer base.