Spring/Summer 2021

Speechmarks

I have worked with Chris Lightfoot for a number of years and not only does he offer a high level of creative, but also has the ability to lead and give direction, which is critical for our business when delivering key projects. Friendly and professional, he also shows great dedication to the projects he’s involved with.

Frazer Hynes

MARKETING MANAGER | RALAWISE
Speechmarks2

THE BRIEF

After the release of the first look book in the series, New Styles Best Sellers, 13creative worked closely with Ralawise to deliver the next edition, Spring/Summer 2021 packed full of ideas and content to go to market with.

During the current challenging climate, we had to take a flexible approach to the planning of this seasonal look book, making sure the content was relevant and in keeping with the ongoing changes; Brainstorming and creating ideas that would inspire Ralawise customers with creative thinking and solutions to stay ahead.

With that in mind we created subcategories providing inspiration to innovate their product offering. A brochure packed with all the latest seasonal trends and colour pallets and full of ideas to inspire!

Customers now have instant access to their fully customisable brochures making them accessible from home or on the move via mobile, along with a choice of personalised cover options.

The interactive brochures come packed with image galleries and catwalk videos, AND in an INDUSTRY first, customers can now have their own pricing within the brochures, linking each product through to their own website. This has also enhanced and improved the end-user customers’ experience as well.

SERVICES

  • New marketing strategy
  • Art direction
  • Design and artwork
  • HTLM build
  • Asset Management